How to start E-Commerce Business? How to start Business on Daraz
While shopping a buyer usually compares a variety of attributes, including suitability, quality, price and style along with many other thing of consumer convinces and choice. Online shopping is increasing the output every passing year and is trending all over the world. In Offline shopping, costumer need to move personally to every store to shop items, whereas shopping is rather easy and comfortable mode of shopping for anybody.
There are certain things that made online shopping more convenient these are easy access, save time and manpower, no transport problem and most important is its 24/7 availability. Many economists, professionals and corporations believed that there are pros and cons of the e- commerce which is buying and selling of commodities online.
Firstly, it poses a great threat to conventional stores. Secondly they are of the opinion that e- commerce has substantial supremacy over conventional shopping due to is 24/7 availability, efficiency and easy accessibility. It is also more economical for consumers..
Assessment:
- What are key reasons which change consumer from offline to online and vice versa?
- Does absence of product online change the consumer’s perception and preference?
- Do consumers stay loyal to the product while shopping online?
- What is more vital for consumer, their choice or their convenience while shopping offline
or online?
- Do consumers shift from one product to another if a product is unavailable online and there
are time constraints to get it offline?
- What types of consumers are more inclined towards online shopping?
Concept Description:
There are two components of this study. Firstly, the definite reasons for variation in preferences. Secondly, there is variation in preferences that is triggered due to any ignorance or lack of knowledge. If any brand does not have any online shopping facility and there are time constraints for a physical visit to buy that product by a consumer, then the preference of consumer will change and consumer will consume the alternative product which cannot be counted as disloyalty to the brand. On the other hand, if a consumer does not have enough knowledge of the brand and is not very much aware of browsing and web using he may order differently every time. Therefore, a consumer who is much aware of the internet will shop online more as compared to the consumer who lacks in the internet knowledge. Reasons for change in preferences from offline to online grocery shopping in Pakistan
- Unavailability of the product online.
- Product features and review of other people may change the consumer preference.
- While online shopping there are so much option available for consumer.
- Another which play major role in customer switching from walk in store to online is time on online people can save the time.
- Increase in Taxes in Pakistan is the major factor which effects the business of walk in store and e com.